{"id":9355,"date":"2023-09-09T16:10:12","date_gmt":"2023-09-09T16:10:12","guid":{"rendered":"https:\/\/prosfunds.com\/business\/beyonce-wants-everyone-to-wear-silver-and-etsy-sellers-are-benefiting\/"},"modified":"2023-09-09T16:10:12","modified_gmt":"2023-09-09T16:10:12","slug":"beyonce-wants-everyone-to-wear-silver-and-etsy-sellers-are-benefiting","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=9355","title":{"rendered":"Beyonc\u00e9 wants everyone to wear silver and Etsy sellers are benefiting"},"content":{"rendered":"
\n

\n The Queen, better known as Beyonc\u00e9, had a dress code in mind for Renaissance tour concert goers attending her \u201cHouse of Chrome,\u201d as she described her concerts.\n <\/p>\n

\n The superstar made a last-minute request on Aug. 23 on her website to wear silver at the Renaissance Tour in honor of her birthday \u2014 September 4 \u2014 sending <\/strong>fans scrambling to small business owners. Comparing the week of Aug. 14 to Aug. 21, Etsy reported a 25% increase in searches for disco hats and a 25% increase in searches for silver blouses, corsets, or tops.\n <\/p>\n

\n TMZ and The New York Times previously reported the Beyonc\u00e9-driven Etsy sales uptick.\n <\/p>\n

\n It started with an online call to action at the start of Virgo season, which runs from Aug. 23 and ends on Sept. 22, and is <\/strong>Beyonc\u00e9\u2019s astrological star sign. The singer posted on her website: \u201cThis tour has been such a joy and as we approach the last month, my birthday wish is to celebrate with you wearing your most fabulous silver fashions to the show 8.23 – 9.22,\u201d adding that everyone will \u201csurround ourselves in a shimmering human disco ball each night.\u201d\n <\/p>\n

\n Post pandemic \u201crevenge spending\u201d on experiences like Beyonc\u00e9\u2019s Renaissance tour and Taylor Swift\u2019s Eras tour have boosted the economy this summer, and artisans are reaping the benefits \u2014 particularly those who offer glittery products such as disco jewelry, bedazzled cowboy hats, and sparkly sunglasses.\n <\/p>\n

\n \u201cVirgo Season is upon us,\u201d VenuezNVibez wrote in the description for their Beyonc\u00e9 themed hand fan, which is why customers must order now \u201cif you want to enjoy the full experience that The Queen is serving.\u201d\n <\/p>\n

\n Etsy sellers <\/strong>who spoke with CNN described panicked messages and offers to pay extra for expedited shipping after Beyonc\u00e9 dropped the surprise announcement days before some shows. For the most part, Erin Fritts, owner of Etsy store EverwindCreationss in Charlotte, North Carolina, said she\u2019s been able to send merchandise out the next day and overnight if needed.\n <\/p>\n

\n At a pivotal moment during each concert, Beyonc\u00e9 flicks her wrist and pans out her black handheld fan. The crowd waves their own in the air \u2014 many of them potentially bought from local Etsy sellers.\n <\/p>\n

\n Fritts is selling around five to eight silver holographic fans each day. Before the tour, it was around three. She found a holographic and iridescent material and is stocking up for her manufacturer.\n <\/p>\n

\n \u201cTo see Taylor Swift and Beyonc\u00e9 fueling all of these small business buyers, it\u2019s great honestly,\u201d Fritts said.\n <\/p>\n

\n
\n <\/source><\/source><\/source><\/picture>\n <\/div>\n<\/div>\n

\n She noticed an uptick in sales for the silver fans around the time Beyonc\u00e9 requested silver attire, reading review after review of concert attendees using <\/strong>them on the tour. Fritts then plugged the Renaissance tour in the product\u2019s description to reach the target audience.\n <\/p>\n

\n It worked.\n <\/p>\n

\n \u201cI did not see them becoming my best seller, much less my by-far-best-seller, because of something as random as a concert tour,\u201d Fritts said.\n <\/p>\n

\n Handheld fans, along with the Renaissance album and tour, draw inspiration from Ballroom culture, a Black and Latinx LGBTQ+ subculture that has roots in drag queens organizing pageant competitions at \u201cballs.\u201d The ball scene is constructed of \u201chouses,\u201d which function as alternative families for those who could be ostracized from their own, where competitors walk the runway or vogue for cash prizes and trophies, said Sydney Baloue, a ballroom historian, writer and artist.\n <\/p>\n

\n Concertgoers are dressing the part, amplifying the culture along with supporting small businesses.\n <\/p>\n

\n \u201cBeyonc\u00e9 collaborated with so many people who were part of that culture,\u201d Baloue said. \u201cShe added her own flair to it. And it allowed so many new people who otherwise might not at all be privy or even curious about this world get access to the culture.\u201d\n <\/p>\n

\n The fans\u2019 popularity is also for a practical <\/strong>reason. Beyonc\u00e9 and Swift are packing concertgoers into outdoor stadiums. Extreme heat from Florida to the Southwest and California can make an uncomfortable experience for attendees \u2014 and a marketing opportunity for small businesses.\n <\/p>\n

\n The hand fans are especially in the summer months, Fritts said.\n <\/p>\n

\n Tracy Swank, who owns SwazzleStudio out of Baltimore, first designed sunglasses for herself and her niece. As more friends were attending Beyonc\u00e9 and Swift concerts under the unrelenting sun, they requested sunglasses too, eventually leading to an Etsy shop.\n <\/p>\n

\n For Beyonc\u00e9\u2019s fanbase, known as the Beyhive, Swank created black and yellow glasses adorned with a bee on them. That demand was quickly replaced with silver bedazzled shades earlier this month after Beyonc\u00e9\u2019s silver announcement. So far, Swank has earned $800 from selling those glasses.\n <\/p>\n

\n Accessories matter, from cowboy boots to earrings. One supplier is DaKeitha Bennett, who runs DMoniqueDesigns on Etsy from Flint, Michigan. She\u2019s running out of her silver \u201cCuff It\u201d earrings (after the song) at least once a week after putting up about 20 to 30 pairs.\n <\/p>\n

\n \u201cI\u2019ve been a Beyonc\u00e9 fan since there pretty much was a Beyonc\u00e9,\u201d <\/strong>Bennett said, adding \u201cit\u2019s just incredible to see that she has that type of influence (on sales).\u201d\n <\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Queen, better known as Beyonc\u00e9, had a dress code in mind for Renaissance tour concert goers attending her \u201cHouse of Chrome,\u201d as she described her concerts. The superstar made a last-minute request on Aug. 23 on her website to wear silver at the Renaissance Tour in honor of her birthday \u2014 September 4 \u2014 […]<\/p>\n","protected":false},"author":1,"featured_media":9356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-9355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\nBeyonc\u00e9 wants everyone to wear silver and Etsy sellers are benefiting | Prosfunds<\/title>\n<meta name=\"description\" content=\"The Queen, better known as Beyonc\u00e9, had a dress code in mind for Renaissance tour concert goers attending her \u201cHouse of Chrome,\u201d as she described her\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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