{"id":7562,"date":"2023-09-06T14:08:53","date_gmt":"2023-09-06T14:08:53","guid":{"rendered":"https:\/\/prosfunds.com\/news\/these-10-brands-have-the-highest-customer-loyalty-apple-isnt-in-the-top-3\/"},"modified":"2023-09-06T14:08:55","modified_gmt":"2023-09-06T14:08:55","slug":"these-10-brands-have-the-highest-customer-loyalty-apple-isnt-in-the-top-3","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=7562","title":{"rendered":"These 10 brands have the highest customer loyalty\u2014Apple isn\u2019t in the top 3"},"content":{"rendered":"
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Alphabet has earned some negative press this year \u2014 from thousands of layoffs to regulatory challenges \u2014 but people keep on using Google, Gmail and Chrome anyway.<\/p>\n

The tech giant has the most loyal customers in the country, according to a recent report from DesignRush, a B2B firm that analyzes and ranks professional agencies. The company’s “Customer Loyalty Index” evaluated Fortune 100 companies across a series of six metrics, excluding 40 companies that lacked sufficient data or didn’t interact directly with customers.<\/p>\n

Those metrics: company finances, average rating and volume of customer reviews, social media following and engagement, customer service-related Google searches, popularity ratings from market research firm YouGov, and net promoter score (NPS), which is based on the likelihood that a customer will recommend a brand or service to their friends.<\/p>\n

Here are the ten brands with the highest customer loyalty, according to the ranking:<\/p>\n

    \n
  1. Alphabet (Google)<\/li>\n
  2. Lowe’s<\/li>\n
  3. Intel Corporation<\/li>\n
  4. Apple<\/li>\n
  5. The Coca-Cola Company<\/li>\n
  6. PepsiCo<\/li>\n
  7. Amazon<\/li>\n
  8. The Allstate Corporation<\/li>\n
  9. Microsoft<\/li>\n
  10. Johnson & Johnson<\/li>\n<\/ol>\n

    Alphabet’s top spot was driven by its NPS, customer reviews, and YouGov ratings, the report <\/strong>noted: “Google’s average customer review is 3.1 stars [at the beginning of August], the second highest among the Fortune 100. Over half of its 6,000-plus reviews are five stars. Google’s 73% popularity rating, according to YouGov, is the second-highest in the study.”<\/p>\n

    Lowe’s, which ranked No. 2 overall, led all companies in YouGov ratings with a 75% popularity score, 5% more than its largest competitor, Home Depot. The No. 3 company, semiconductor giant Intel, featured “some of the lowest volumes of customer service and complaint-related searches,” said the report.<\/p>\n

    Apple, which checked in at No. 4, has long been known for having a cult-like fanbase, but “surprisingly” suffered in the customer service department, the report said. That means people searched online more for Apple-related support questions than most other Fortune 100 companies, DesignRush added.<\/p>\n

    In total, four big tech companies often seen as competitors \u2014 Alphabet, Apple, Amazon and Microsoft \u2014 all made the top 10 list. Social media giant Meta, which is also in the Fortune 100, did not.<\/p>\n

    Among non-tech companies, two direct competitors checked in right next to each other: Coca-Cola and PepsiCo, at Nos. 5 and 6.<\/p>\n

    Coca-Cola “has some of the most satisfied customers, with some of the fewest customer service and complaint-related searches,” said the report. PepsiCo topped Coca-Cola on NPS scores and social media engagement.<\/p>\n

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    Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Alphabet has earned some negative press this year \u2014 from thousands of layoffs to regulatory challenges \u2014 but people keep on using Google, Gmail and Chrome anyway. The tech giant has the most loyal customers in the country, according to a recent report from DesignRush, a B2B firm that analyzes and ranks professional agencies. The […]<\/p>\n","protected":false},"author":1,"featured_media":7563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-7562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nThese 10 brands have the highest customer loyalty\u2014Apple isn\u2019t in the top 3 | Prosfunds<\/title>\n<meta name=\"description\" content=\"Alphabet has earned some negative press this year \u2014 from thousands of layoffs to regulatory challenges \u2014 but people keep on using Google, Gmail and Chrome\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prosfunds.com\/?p=7562\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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