{"id":53780,"date":"2023-12-08T19:03:56","date_gmt":"2023-12-08T19:03:56","guid":{"rendered":"https:\/\/prosfunds.com\/business\/krispy-kreme-arrives-in-france-parisians-cant-get-enough\/"},"modified":"2023-12-08T19:03:56","modified_gmt":"2023-12-08T19:03:56","slug":"krispy-kreme-arrives-in-france-parisians-cant-get-enough","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=53780","title":{"rendered":"Krispy Kreme arrives in France. Parisians can\u2019t get enough"},"content":{"rendered":"
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\n In a city brimming with bakeries and artisan pastry shops, a red, white and green alien has landed. It goes by the name of Krispy Kreme.\n <\/p>\n

\n Even before the American donut chain opened the doors of its first store in France, in central Paris, at 8 a.m. Wednesday, about 400 customers had lined up on the sidewalk outside, Alexandre Maizou\u00e9, the director-general of Krispy Kreme (DNUT) France, told CNN.\n <\/p>\n

\n A handful of patrons, eager to get their hands on the iconic boxes of glazed, fried dough that have appeared in scores of American movies and television series, started lining up at 10 p.m. on Tuesday evening, Maizou\u00e9 said. The first 10 in line won a year\u2019s supply of free donuts.\n <\/p>\n

\n \u201cThe opening was just crazy,\u201d Maizou\u00e9 said. By closing time that ev\ufeffening, \u201cpeople were banging on the windows, begging us to open the door.\u201d\n <\/p>\n

\n \u201cWe experienced something quite extraordinary in the truest sense of the word.\u201d\n <\/p>\n

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\n Krispy Kreme plans to open 500 \u201cpoints of access\u201d across France over the next 12 months, including more stores, smaller kiosks and vending machines in supermarkets.\n <\/p>\n

\n Wednesday\u2019s opening was the culmination of a vigorous marketing push.\n <\/p>\n

\n Maizou\u00e9\u2019s team handed out 100,000 free donuts in the two weeks before the store opened, he said, with Parisians waiting in lines up to a mile long (1.5 kilometer) across 10 pop-up locations dotted around the city.\n <\/p>\n

\n Yet, the energetic campaign has drawn the ire of the city government. Deputy Mayor Emmanuel Gr\u00e9goire said in a post<\/a> on X last month that Krispy Kreme fly-posters were \u201clittering the streets.\u201d\n <\/p>\n

\n Gr\u00e9goire called the practice of sticking posters on property without its owner\u2019s permission as \u201cillegal, polluting and costly for the community.\u201d\n <\/p>\n

\n Krispy Kreme has had a French connection since the very beginning. In 1937, the firm\u2019s founder bought the recipe for its original donut from a French chef in New Orleans, Louisiana.\n <\/p>\n

\n The company is also not the first American food giant to receive a warm reception in France, a land more famed for its haute cuisine, daily baguette and delicately crafted pastries than its predilection for fast food.\n <\/p>\n

\n McDonald\u2019s (MCD) has more restaurants in France than anywhere else in Europe.\n <\/p>\n

\n Popeyes, a competitor, is moving in. The Louisiana-based fried chicken chain unveiled its first store in France in February, in northern Paris, and plans to open hundreds more across the country in the coming years.\n <\/p>\n

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\n \"Krispy<\/source><\/source><\/source><\/source><\/picture>\n <\/div>\n<\/div>\n

\n Times have changed, according to Maizou\u00e9. The success of France\u2019s first Krispy Kreme store is emblematic of the \u201cpower of American pop culture,\u201d he said.\n <\/p>\n

\n \u201cI think it\u2019s mainly younger people who are seduced (by US culture) nowadays \u2014 generation Netflix \u2014 who are captivated by American shows in which you can see boxes of (Krispy Kreme) donuts,\u201d he said.\n <\/p>\n

\n Dominique Anract, president of the National Confederation of French Bakeries, which represents the country\u2019s 33,000 artisanal bakeries, says there\u2019s room for a new entrant in the \u201chuge\u201d market Paris represents.\n <\/p>\n

\n \u201cI\u2019m not worried because, you know, in Paris, we have 1,100 bakeries,\u201d he told CNN, adding that they benefit from selling an array of products, everything from pastries and desserts to salads and sandwiches.\n <\/p>\n

\n \u201cWe are not going to eat donuts every day.\u201d\n <\/p>\n<\/p><\/div>\n