{"id":48541,"date":"2023-11-17T22:02:04","date_gmt":"2023-11-17T22:02:04","guid":{"rendered":"https:\/\/prosfunds.com\/business\/lionsgate-suspends-all-advertising-on-elon-musks-x\/"},"modified":"2023-11-17T22:02:05","modified_gmt":"2023-11-17T22:02:05","slug":"lionsgate-suspends-all-advertising-on-elon-musks-x","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=48541","title":{"rendered":"Lionsgate suspends all advertising on Elon Musk\u2019s X"},"content":{"rendered":"
\n

\n Lionsgate has suspended all advertising on X, the platform formerly known as Twitter, the entertainment giant said Friday afternoon.\n <\/p>\n

\n A company spokesperson who confirmed the decision to CNN did not disclose a specific reason for the move and did not specify how much money Lionsgate had planned to spend advertising on X. Lionsgate\u2019s decision was first reported by Bloomberg.\n <\/p>\n

\n But the decision by one of the world\u2019s most prominent film and television companies suggests an intensifying advertiser backlash to X after the social media platform\u2019s owner, Elon Musk,\u00a0embraced an antisemitic conspiracy theory\u00a0popular among White supremacists.\n <\/p>\n

\n CNN has reached out to X for comment.\n <\/p>\n

\n Lionsgate\u2019s ad pause follows a similar move on Thursday by IBM, whose ads were\u00a0found appearing alongside pro-Nazi content.\u00a0In a statement, IBM explicitly called out what it described as an \u201centirely unacceptable situation.\u201d\n <\/p>\n

\n \u201cIBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,\u201d an IBM spokesperson said.\n <\/p>\n

\n X CEO Linda Yaccarino said in a post Thursday afternoon that the company\u2019s position is that \u201cdiscrimination by everyone should STOP across the board \u2013 I think that\u2019s something we can and should all agree on.\u201d She added: \u201cWhen it comes to this platform \u2013 X has also been extremely clear about our efforts to combat antisemitism and discrimination. There\u2019s no place for it anywhere in the world \u2013 it\u2019s ugly and wrong. Full stop.\u201d\n <\/p>\n

\n An\u00a0analysis by the watchdog group Media Matters found this week that in addition to IBM, ads by Apple, Comcast, NBC and Oracle had appeared alongside similar content.\n <\/p>\n

\n Spokespersons for Apple, Comcast, NBCU and Oracle have not responded to requests for comment.\n <\/p>\n

\n A spokesperson for X said the pro-Nazi accounts identified in Thursday\u2019s Media Matters report would no longer be eligible for monetization, meaning ads would no longer be run on those pages.\n <\/p>\n

\n In August, two other brands, NCTA \u2014 the Internet and Television Association \u2014 and Gilead Sciences\u00a0paused their spending\u00a0on X after their ads were also run alongside pro-Nazi content.\n <\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lionsgate has suspended all advertising on X, the platform formerly known as Twitter, the entertainment giant said Friday afternoon. A company spokesperson who confirmed the decision to CNN did not disclose a specific reason for the move and did not specify how much money Lionsgate had planned to spend advertising on X. Lionsgate\u2019s decision was […]<\/p>\n","protected":false},"author":1,"featured_media":48542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-48541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\nLionsgate suspends all advertising on Elon Musk\u2019s X | Prosfunds<\/title>\n<meta name=\"description\" content=\"Lionsgate has suspended all advertising on X, the platform formerly known as Twitter, the entertainment giant said Friday afternoon. 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