{"id":47025,"date":"2023-11-12T20:46:53","date_gmt":"2023-11-12T20:46:53","guid":{"rendered":"https:\/\/prosfunds.com\/business\/the-marvels-struggles-at-box-office-on-opening-weekend\/"},"modified":"2023-11-12T20:46:54","modified_gmt":"2023-11-12T20:46:54","slug":"the-marvels-struggles-at-box-office-on-opening-weekend","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=47025","title":{"rendered":"\u2018The Marvels\u2019 struggles at box office on opening weekend"},"content":{"rendered":"
\n

\n \u201cThe Marvels\u201d finished No. 1 at the box office in its opening weekend but grossed just $47 million in domestic sales, according to studio estimates on Sunday.\n <\/p>\n

\n According to data from Comscore, the latest Marvel project is also the studio\u2019s lowest-performing one. It finished below 2008\u2019s \u201cThe Incredible Hulk,\u201d the previous record-holder, which opened at just over $55 million.\n <\/p>\n

\n But the Marvel Cinematic Universe was still finding its footing in the late aughts and, since then, Marvel projects have amassed a robust fan base and raked in historic numbers at the box office. In fact, \u201cThe Marvels\u201d is only the third Marvel movie to make less than $60 million during its opening weekend, and the first since \u201cAnt-Man\u201d opened with $57 million in 2015.\n <\/p>\n

\n \u201cMarvel has historically seen most of its films benefit from goodwill and the rolling nature of anticipation from chapter to chapter help bolster successive box office performances,\u201d said BoxOffice Pro chief analyst Shawn Robbins. \u201cIn a post-Infinity Saga world, though, their own standards mean audiences have higher and higher expectations.\u201d\n <\/p>\n

\n Paul Dergarabedian, senior media analyst at Comscore, said the movie\u2019s performance can serve as a moment of reckoning and reflection for the superhero genre.\n <\/p>\n

\n \u201cIt may be time to take stock and learn lessons from other genres (such as horror) and some of the notable risk-taking superhero films (Logan, Deadpool, even Joker) that enjoyed both critical and financial success,\u201d Dergarabedian said.\u00a0\u201cIt may be not so much superhero fatigue, but more an issue of audiences who are looking\u00a0for a more unique take on this tried-and-true genre.\u201d\n <\/p>\n

\n The movie also tries to build on storylines and characters from the slew of Marvel television offshoots and miniseries on Disney+, such as \u201cWandaVision\u201d and \u201cMs. Marvel.\u201d The catalog of shows, which Disney+ began churning out in 2020, \u201chave backfired on the goal to expand the brand,\u201d said Robbins.\n <\/p>\n

\n The lackluster opening weekend numbers for \u201cThe Marvels\u201d are also symptomatic of overarching studio challenges in recent years, say experts. Combined with \u201cmixed reception toward several of (Marvel\u2019s) most highly-touted films in the last few years \u2026and a stunted introduction to the multiverse storyline,\u201d the saturation of the MCU has \u201c(diminished) the level of urgency audiences once felt for the franchise,\u201d Robbins added.\n <\/p>\n

\n Marvel\u2019s November offering last year, \u201cBlack Panther: Wakanda Forever,\u201d which was also a sequel to an Infinity-Saga-era film, made nearly four times the domestic opening weekend earnings as \u201cThe Marvels\u201d with more than $181.3 million.\n <\/p>\n

\n This weekend\u2019s second-strongest showing was \u201cFive Nights at Freddy\u2019s\u201d with $9 million, ending its second week with an estimated cumulative earning of about $127 million. However, the video-game-based movie is also available online for Peacock subscribers, and streaming may siphon off some moviegoers.\n <\/p>\n

\n \u201cToday\u2019s audiences who have myriad options on screens big and small for their entertainment \u2026 are looking for something unique, edgy, or simply so well written and flat out entertaining that they can\u2019t resist heading out to the multiplex,\u201d said Dergarabedian.\n <\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe Marvels\u201d finished No. 1 at the box office in its opening weekend but grossed just $47 million in domestic sales, according to studio estimates on Sunday. According to data from Comscore, the latest Marvel project is also the studio\u2019s lowest-performing one. It finished below 2008\u2019s \u201cThe Incredible Hulk,\u201d the previous record-holder, which opened at […]<\/p>\n","protected":false},"author":1,"featured_media":47026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-47025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n\u2018The Marvels\u2019 struggles at box office on opening weekend | Prosfunds<\/title>\n<meta name=\"description\" content=\"\u201cThe Marvels\u201d finished No. 1 at the box office in its opening weekend but grossed just $47 million in domestic sales, according to studio estimates on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prosfunds.com\/?p=47025\" \/>\n<meta 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