{"id":40120,"date":"2023-11-01T18:34:38","date_gmt":"2023-11-01T18:34:38","guid":{"rendered":"https:\/\/prosfunds.com\/business\/eu-clamps-down-on-metas-use-of-personal-data-for-targeted-ads\/"},"modified":"2023-11-01T18:34:40","modified_gmt":"2023-11-01T18:34:40","slug":"eu-clamps-down-on-metas-use-of-personal-data-for-targeted-ads","status":"publish","type":"post","link":"https:\/\/prosfunds.com\/?p=40120","title":{"rendered":"EU clamps down on Meta\u2019s use of personal data for targeted ads"},"content":{"rendered":"
\n

\n Meta will soon be forced to seek European users\u2019 consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram.\n <\/p>\n

\n A European Union-wide ban announced Wednesday dealing with Meta\u2019s handling of user data proposes blanket restrictions which could be finalized as soon as late next week.\n <\/p>\n

\n It\u2019s just the latest clampdown on Meta\u2019s business model in Europe, where the company has struggled to align its advertising operations with EU privacy regulations. And it comes just as Meta moves to implement\u00a0a subscription model\u00a0in the EU for users who do not consent to having personally tailored ads as part of their Instagram or Facebook experiences.\n <\/p>\n

\n The restrictions were announced by the European Data Protection Board (EDPB), a group of EU data regulators representing numerous countries in the bloc.\n <\/p>\n

\n Under EU rules known as the General Data Protection Regulation (GDPR), Meta must cite one of several specific legal justifications in order to collect and use people\u2019s personal data for advertising.\n <\/p>\n

\n Meta had previously argued that its data practices were justifiable under GDPR because it enters into a type of contract with users that it must fulfill when they agree to its terms of service.\u00a0Alternatively, Meta had said, the practices were justifiable because Meta had a \u201clegitimate interest\u201d in processing user data to carry out its business activities.\n <\/p>\n

\n In July, the EU\u2019s top court found\u00a0neither justification to be persuasive, but recognized subscription models as one method for websites to differentiate consenting users from non-consenting users.\n <\/p>\n

\n Meta\u2019s move to implement a subscription model for its platforms was a recognition of that ruling, and an effort to comply with GDPR, a Meta spokesperson said in a statement.\n <\/p>\n

\n \u201cMeta has already announced that we will give people in the EU and [European Economic Area] the opportunity to consent and, in November, will offer a subscriptions model to comply with regulatory requirements,\u201d the spokesperson said. \u201cEDPB members have been aware of this plan for weeks and we were already fully engaged with them to arrive at a satisfactory outcome for all parties.\u201d\n <\/p>\n

\n The EDPB decision, which was reached on Oct. 27, formally bars Meta from citing the earlier legal justifications, leaving \u201cconsent\u201d as one of the company\u2019s only remaining options for using personal information for advertising while still complying with the GDPR.\n <\/p>\n

\n It directs the Irish Data Protection Commission, Meta\u2019s primary privacy regulator in Europe, to issue a final rule on the matter by Nov. 10.\n <\/p>\n

\n \u201cIt is high time for Meta to bring its processing into compliance and to stop unlawful processing,\u201d said Anu Talus, chair of the EDPB, in a\u00a0statement.\n <\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta will soon be forced to seek European users\u2019 consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram. A European Union-wide ban announced Wednesday dealing with Meta\u2019s handling of user data proposes blanket restrictions which could be finalized as soon as late next week. It\u2019s just the latest […]<\/p>\n","protected":false},"author":1,"featured_media":40121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-40120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\nEU clamps down on Meta\u2019s use of personal data for targeted ads | Prosfunds<\/title>\n<meta name=\"description\" content=\"Meta will soon be forced to seek European users\u2019 consent before using their personal information to deliver those users targeted advertisements on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prosfunds.com\/?p=40120\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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